BUY BUY COX & KING

Traded @ BSE/NSE (533144)Target : 400+
Cox & Kings is the longest established travel company in the world. Its distinguished history began in 1758 when it was appointed as general agents to the regiment of Foot Guards in India under the command of Lord Ligonier.

By 1878, C&K were agents for most British regiments posted overseas, including the Royal Cavalry, Artillery and Infantry, as well as the Royal Wagon Train and the Household Brigade. The Royal Navy was next and in 1912, The Royal Air Force came under its wings.

Between 1750's and 1950's, Cox & Kings was witness to an exciting era in Indian history, and, in its own way, helped to shape it. In 1947, the British administration departed, but bound by strong ties to India, Cox & Kings stayed on and flourished. Today, Cox & Kings is a premium brand in all travel related services in the Indian subcontinent, employing over 5000 trained professionals.

Its India operations are headquartered in Mumbai and has the status of a limited company. It has over 12 fully owned offices in India across key cities such as New Delhi, Chennai, Bangalore, Kolkata, Ahmedabad, Kochi, Hyderabad, Pune, Goa, Nagpur and Jaipur.

The worldwide offices are located in UK, USA, Japan, Russia, Singapore and Dubai. It has associate offices in Germany, Italy, Spain, South Africa, Sweden and Australia.

India with its large domestic consumer offers Cox & Kings a unique opportunity to launch its portfolio of 'domestic holidays' for people resident in India. Launched in 2000, 'Bharat Dekho' (see India) is today's leading 'branded' product in the country with a wide range of 'Indian Holidays' from cultural holidays, pilgrim holidays, wildlife holidays, honeymoon tours, weekend getaways, customized FIT Tours to nature trails, Bharat Dekho has captured over 50% of the domestic market.

Best Brand for over 250 years and been operational non-stop since 1758.
One Stop Travel Fulfillment Center (Online as well as Offline Fulfillment) for all Travel Related Services including a range of third party products.
Integrated Information Technology Platform to offer centralized reservation systems for all business units Excellent Supplier Contracting Terms & Capabilities.
Strong online Presence.
Timely & Accurate MIS.
Knowledgeable Staff.
Support via BPO & Call Centers.
Innovative Products Design and Creative Marketing.
Global Shareholder of Radius.
COX & KINGS is India's market leader in destination management, with substantial competitive advantage in this business segment. Cox & Kings operates a range of group and individual tours to destinations throughout the Indian subcontinent for clients from all over the world. Cox & Kings overseas is a renowned travel brand and an Indian subcontinent tour specialist and been quoted as one of the top 5 premium tour operators by 'Conde' Nast Traveller'. This division also provides specialist services to foreign participants visiting India for international meetings, conferences, ad hoc incentives and exhibitions and also caters for domestic conferences and corporate incentives. Ground related services to international cruise companies touching Indian shore with a provision of shore excursions are other leading activities of this division.

India is one of the largest potential outbound tour markets in Asia. In 1995, Cox & Kings began a full-fledged in house tour operating activity by designing its own brochure product under exclusive arrangements with direct suppliers and local agents across the globe. Cox & Kings has been undertaking path-breaking initiatives to reach out to the travelers through innovative products.

These include:
'Duniya Dekho' Holidays to Europe, USA, Far East, South Africa, Mauritius, Australia and New Zealand. For the "value for money" traveller

'FlexiHols' is a concept in holidaying where the traveller enjoys all the comforts and convenience of a planned holiday but at a pace & price that is set by him. This is targeted at the more discerning Free Individual Traveller

'Luxury Escapes' It takes a travel company that has been round for two hundred years, to know everything about royal treatment. Cox & Kings rolls out a whole new concept in Holidays - Luxury Escapes. Spoil yourself. Get pampered rotten. Holiday like a king. Join us as we unveil country after country laced with sinful indulgence and fine living. The finest luxury hotels in the world to the most exclusive entertainment experiences await you.

Cox & Kings also represents and retails many international third party products including Cosmos, Rail Europe, Silversea Cruises, Star Cruise, and Escorted Tours to USA etc.

NRI - The NRI Division of Cox & Kings caters to the Non Resident Indians who would like to travel around the world with Indian families. Cox & Kings organises special tours for these families where the NRI community would like to travel with like-minded families across the world. Duniya Dekho & FIT Packages are specifically designed for this Market Segment by this division.
Cox & Kings are one of the market leaders in business travel services in India, offering a full range of business travel services to over 200 corporate clients, including major multinational companies. C&K's strength in this business area is evident when one of the world's largest conglomerate in business travel - Radius the First truly global travel management partnership/consortium with merger of Travel Trust International and Woodside Travel Management Corporation in 1992 selected Cox & Kings as their Indian partner.

C&K - Radius Overseas Travel Fulfilment Solutions through the Radius Brand

Leveraging the partnership with Radius, Cox and Kings can offer Travel Fulfilment Services to Corporate Clients who are having offices overseas or project teams working on site at their customers site, through its Radius Shareholders in the respective overseas regions. All travel requirements will be controlled through the off shore 24 x 7 Travel Center based in Mumbai.EXACT Opening Price
Buy @ 288 - 290
Today's Target : 318 - 325+
Ultimate Target : 400+
SL : 265